Sectors

Where Australian producers can win in Japan.

We work with Australian food, beverage, health, beauty and lifestyle brands. Choose your sector to see what to prepare and how we would approach it.

Food and produce

Japanese consumers and chefs value quality, safety and provenance, and Australian produce has a strong reputation for all three.

Japan has a sophisticated drinks culture and a growing appetite for premium and craft labels.

Australia is a long-standing, trusted supplier of premium protein to Japan.

From supplements to skincare, Japanese buyers look for clean, effective products with a story.

Distinctive Australian design and natural materials can find a loyal audience in Japan.

Answer a few short questions and get an honest first read.