FAQ
Questions about selling into Japan.
How we work, how Japanese buyers buy, and what to expect along the way.
FAQ
Working with us
Do you buy or import our products?
No. Japanese buyers purchase directly from you. We find and win those buyers, manage the relationship and support you throughout.
Who do you work with?
Australian food, beverage, seafood, health, beauty and lifestyle producers. We look for an Australian-made or Australian-grown product, the ability to supply consistently, and the patience to build a Japanese channel over 6 to 18 months.
What happens on the free call?
It is a 20-minute video call, on Sydney time, to understand your product and goals. If Japan makes sense, we explain how we would approach it and what the next step looks like.
Do I need to speak Japanese?
No. We handle communication in Japanese and keep you informed in English.
Do I need to travel to Japan?
It helps to visit at key moments, and we will plan and join those trips with you. Much of the work we can do on your behalf.
How do you charge?
Every engagement is tailored to your product and goals. After a free call we will send a clear written proposal.
FAQ
Selling in Japan
Do I need a Japanese importer?
In most categories, yes. Someone in Japan has to bring your product in and handle the import requirements. That might be a specialist importer, a distributor, or a retailer or restaurant group that imports directly. We find the right one for your product.
What kinds of Japanese buyers do you approach?
It depends on your product. We approach importers, distributors, retailers that import directly, restaurant groups and online sellers, whichever suits your category and goals.
Will Japanese buyers want samples?
Usually, yes. Japanese buyers generally want to see, taste or test a product before they order. We coordinate samples as part of our Japan Market Entry service.
Do I need Japanese labelling?
In most categories, products sold in Japan need Japanese labelling that meets local rules, and the requirements differ by category. We cover them in the Japan Readiness Check.
How long does it take to get into Japan?
It varies by product, but building a Japanese channel usually takes 6 to 18 months. Japanese buyers value preparation and long-term commitment.
What happens after the first order?
We can stay on as your Japan team through Japan Representation: managing the buyer relationship, reorders and new accounts, with regular visits to Japan and monthly updates.
FAQ
Funding and results
Can government export grants help?
Some export marketing activities may be eligible for government export grants. Eligibility depends on your business, so please check with your own adviser or Austrade. We are not affiliated with any government agency.
Information on this website is general in nature and is not legal, tax, financial or grant advice. Kakehashi is not affiliated with or endorsed by Austrade or any government agency.
Can you guarantee results?
No one can honestly guarantee orders in a new market. What we can promise is a clear plan, Japanese-language expertise and persistent follow-up.
Have a question that is not answered here? Send us a message
Is your product right for Japan?
Book a free 20-minute call.