Insights
Practical guides to selling in Japan.
Notes on market entry, sectors, and Japanese business culture for Australian exporters.
Market entry
How to export food from Australia to Japan: a step-by-step guide
From checking your fit to shipping your first order, these are the steps most Australian food producers go through to sell in Japan.
Read the guideMarket entry
What Japanese importers look for before they say yes
Japanese importers are cautious for good reason. Here is what they check before taking on a new Australian supplier, and how to be ready.
Read the guideMarket entry
Pricing your product for Japan: from your door to the Japanese shelf
Your export price is only the start. Here is how costs and margins build up between your door and a Japanese shelf, and how to check your numbers work.
Read the guideSectors
Japanese labelling basics for Australian food and drink brands
Every food and drink product sold in Japan needs a Japanese label. Here is what it includes, who applies it, and the details that catch exporters out.
Read the guideCulture and etiquette
Why introductions are not orders: the follow-up that wins Japanese buyers
A good first meeting in Japan rarely ends with an order. What happens afterwards is what decides whether one comes.
Read the guideCulture and etiquette
Japanese business etiquette for Australian exporters
Japanese buyers do not expect Australians to be experts in etiquette, but they notice effort. These are the basics that make a good impression.
Read the guideFree checklist