Sectors / Fashion and lifestyle
Fashion and lifestyle
Distinctive Australian design and natural materials can find a loyal audience in Japan.
What to prepare for
Have these ready before buyers ask.
Japanese buyers value preparation. These are the things that help a conversation move quickly.
- Line sheets, lookbooks and product photography
- Size, material and care information
- Production capacity and lead times
- A wholesale price structure
- The design story behind your brand
How our four steps apply
Fashion and lifestyle, step by step.
- 01
Check your fit
We look at where your brand could sit in Japan and which buyers suit it.
- 02
Prepare for Japan
Line sheets, brand story and product information, prepared in Japanese.
- 03
Win buyers
We approach importers and select stores, and arrange showroom and buyer meetings.
- 04
Grow in Japan
We manage seasonal orders, new stockists and buyer relationships.
Guides
Read before you approach buyers.
Market entry
What Japanese importers look for before they say yes
Japanese importers are cautious for good reason. Here is what they check before taking on a new Australian supplier, and how to be ready.
Read the guideCulture and etiquette
Japanese business etiquette for Australian exporters
Japanese buyers do not expect Australians to be experts in etiquette, but they notice effort. These are the basics that make a good impression.
Read the guideIs your product a fit for Japan?
Answer a few short questions and get an honest first read.