Sectors / Health and beauty
Health and beauty
From supplements to skincare, Japanese buyers look for clean, effective products with a story.
What to prepare for
Have these ready before buyers ask.
Japanese buyers value preparation. These are the things that help a conversation move quickly.
- Full ingredient lists and formulations
- Supporting documentation for the claims you make
- Test reports and certificates you already hold
- Packaging that can be adapted for Japanese labelling
- The story behind your brand and its ingredients
How our four steps apply
Health and beauty, step by step.
- 01
Check your fit
We review your range, ingredients and claims, and the requirements that may apply in Japan.
- 02
Prepare for Japan
Product information, brand story and sales materials, prepared in Japanese.
- 03
Win buyers
We approach importers and retailers that suit your brand and arrange meetings.
- 04
Grow in Japan
We manage the account, new stockists and ongoing communication.
Guides
Read before you approach buyers.
Market entry
What Japanese importers look for before they say yes
Japanese importers are cautious for good reason. Here is what they check before taking on a new Australian supplier, and how to be ready.
Read the guideMarket entry
Pricing your product for Japan: from your door to the Japanese shelf
Your export price is only the start. Here is how costs and margins build up between your door and a Japanese shelf, and how to check your numbers work.
Read the guideIs your product a fit for Japan?
Answer a few short questions and get an honest first read.