Sectors / Food and produce
Food and produce
Japanese consumers and chefs value quality, safety and provenance, and Australian produce has a strong reputation for all three.
What to prepare for
Have these ready before buyers ask.
Japanese buyers value preparation. These are the things that help a conversation move quickly.
- Full ingredient, allergen and nutrition information, ready to translate
- Shelf-life, storage and transport details for each product
- The export documentation your category needs from the Australian side
- Packaging that has room for a Japanese label
- A clear picture of how much you can supply, and how consistently
How our four steps apply
Food and produce, step by step.
- 01
Check your fit
We look at where your products could sit in Japan, from retail to food service, and what buyers in that channel expect.
- 02
Prepare for Japan
Product sheets, specifications and your provenance story, prepared in Japanese.
- 03
Win buyers
We approach importers who already handle your kind of product and arrange tastings and meetings.
- 04
Grow in Japan
We manage reorders, new accounts and feedback from buyers and chefs.
Guides
Read before you approach buyers.
Market entry
How to export food from Australia to Japan: a step-by-step guide
From checking your fit to shipping your first order, these are the steps most Australian food producers go through to sell in Japan.
Read the guideSectors
Japanese labelling basics for Australian food and drink brands
Every food and drink product sold in Japan needs a Japanese label. Here is what it includes, who applies it, and the details that catch exporters out.
Read the guideIs your product a fit for Japan?
Answer a few short questions and get an honest first read.