Sectors / Wine, spirits and craft beer
Wine, spirits and craft beer
Japan has a sophisticated drinks culture and a growing appetite for premium and craft labels.
What to prepare for
Have these ready before buyers ask.
Japanese buyers value preparation. These are the things that help a conversation move quickly.
- Technical sheets and tasting notes for each label
- The story behind your producer, region and range
- Reliable availability across vintages or batches
- Label artwork and information that can be adapted for Japan
- Pricing that still works once freight and importer margins are included
How our four steps apply
Wine, spirits and craft beer, step by step.
- 01
Check your fit
We assess which labels in your range are the best fit and where they could be poured or sold.
- 02
Prepare for Japan
Tasting notes, producer stories and price lists, written in Japanese.
- 03
Win buyers
We approach specialist importers and arrange tastings and meetings in Japan.
- 04
Grow in Japan
We stay close to your importer to manage allocations, reorders and new accounts.
Guides
Read before you approach buyers.
Sectors
Japanese labelling basics for Australian food and drink brands
Every food and drink product sold in Japan needs a Japanese label. Here is what it includes, who applies it, and the details that catch exporters out.
Read the guideMarket entry
Pricing your product for Japan: from your door to the Japanese shelf
Your export price is only the start. Here is how costs and margins build up between your door and a Japanese shelf, and how to check your numbers work.
Read the guideIs your product a fit for Japan?
Answer a few short questions and get an honest first read.